Design
& Branding
Located in Highland, Illinois
Graphic Design
Graphic design is essential for branding, serving as the visual representation of a company's identity and values. It helps businesses stand out from the competition and make a lasting impression through logos, color schemes, typography, and other recognizable visual elements. Graphic design also ensures consistency across marketing materials like brochures, flyers, and social media graphics, building brand recognition and trust. At Aggressive, our expert designers collaborate with clients to create custom designs that reflect their brand's personality and values. From logos to marketing materials and website design, we help establish a strong, cohesive visual identity that sets your company apart and resonates with your audience.
Brand identity is the visual, emotional, and cultural representation of a brand, encompassing elements like name, logo, colors, typography, messaging, and overall visual style. These components create a cohesive and consistent image that differentiates a company from competitors and leaves a lasting impression on consumers. A strong brand identity reflects the company's values, personality, and offerings, appealing to the target audience and fostering an emotional connection. This unified representation is crucial across all marketing materials, including websites, social media, packaging, and advertising, to build recognition and trust.
Brand Style Guide
A brand style guide is a document that outlines the visual and stylistic guidelines for a company's brand identity. It typically includes information on the use of logos, colors, typography, imagery, and other design elements that are consistent with the company's overall brand identity.
A brand style guide is essential for ensuring consistency across all marketing materials, whether they are created in-house or by external partners. It provides a clear set of guidelines that ensure that all materials are designed with the same look and feel, and that the company's brand identity is represented accurately and effectively.
A brand style guide typically includes the following elements:
Logo Design Types
Illustration
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A logo illustration is a visual representation of a brand's identity, designed to be easily recognizable and memorable. It can be an abstract symbol, a stylized wordmark, or a combination of both, reflecting the brand's values and personality while being aesthetically pleasing and unique. A well-designed logo should be versatile enough for various mediums, from business cards to billboards, and adaptable to different color schemes without losing its impact. The design process involves research, brainstorming, sketching, and refining to create a meaningful and visually appealing logo. Contact us today to elevate your logo illustration.
Word Mark
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A wordmark logo is a type of logo that features the company's name in a unique and distinct font or typographic style, emphasizing the brand's name and creating a memorable visual identity. Suitable for brands with established recognition, wordmark logos can be simple or complex, customized to reflect the brand's personality and values. They are ideal for businesses seeking a clean, modern look but may not be suitable for longer, more complex names. Designing a wordmark logo involves selecting an easy-to-read, unique, and memorable font, and considering the color scheme's impact on the brand's image. Aggressive specializes in creating custom wordmark logos that perfectly reflect clients' brand identity and values, leveraging their expertise in typography and design to craft memorable and effective visual identities.
Emblem Logo
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An emblem logo combines text and a graphic element, often within a shape or border, to create a traditional or classic look. Popular among schools, sports teams, and government agencies, these logos feature detailed graphics and bold, readable typography that may include the company's name or slogan. While emblem logos can be complex and challenging to reproduce at smaller sizes, they effectively establish a strong visual identity and convey tradition and authority. Aggressive, a leading branding agency, specializes in creating custom emblem logos that reflect a brand's personality and values. They offer a collaborative process, providing design options that use the latest tools and technologies to produce versatile and memorable logos. For a powerful emblem logo that stands out and meets your business goals, Aggressive is the agency to choose.
badge Style
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A badge-style logo, designed to resemble a badge or emblem, conveys tradition, authority, and prestige. It features a simple, clean design with bold typography and a customizable graphic element that reflects the brand's identity, often incorporating symbols or crests for sophistication. The typography is typically bold and readable, including the company's name or slogan. Versatile and effective across various mediums and color schemes, badge-style logos are ideal for businesses aiming to create a strong visual identity and establish a sense of tradition and authority.
Icon Logo
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An icon logo features a simplified graphic element or symbol that represents a brand, ideal for businesses seeking a modern, minimalistic look. Commonly used in technology and creative industries, these logos are abstract or representational and designed for instant recognition. Typography in icon logos is minimal, keeping the graphic as the focal point. Versatile across digital and print mediums and adaptable to various color schemes, icon logos create a memorable visual identity. Aggressive, a leading branding agency, specializes in designing custom icon logos that reflect your brand's identity and values, ensuring a strong, effective visual presence.
Pictorial Mark
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A pictorial mark logo uses a simple, easily recognizable graphic element to represent a brand, making it a popular choice for businesses seeking a unique and memorable visual identity. Often used by tech companies for a modern, innovative look, these logos feature abstract or representational graphics that are instantly recognizable. Typography is minimal to keep the focus on the graphic element. Versatile across digital and print mediums and adaptable to various color schemes, pictorial mark logos are ideal for businesses aiming to create a strong, easily remembered visual identity.
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